Sales Guide Digital B&W Multi Function Printer s Copier Printer Facsimile Scanner ppm25MP 2501SP B/W Sales Guideppm20MP 2001SP B/W ppm25MP
103. Product PositioningWithin Ricoh’s offi ce mono and colour MFP range: Black-and-white MFPs Colour scanning 20 or 25 ppm throughput A4 and A
114. Comparison with PredecessorMore Affordable With a choice of fi ve models, it is easier to match specifi cations to need and budget. Afi cio MP 2001
12Intuitive IntelligentControlledSecureSafeguarding Security Mandatory security information DOSS and HDD encryption Digitally signed PDF Fax o
123312546134. Confi gurationEach of the new models has a different confi guration. They are described below.Afi cio MP 2001Standard Confi gurationOptions1
3 5461212314Afi cio MP 2001LStandard Confi guration1 = Paper tray 1 (250 sheets)2 = Bypass tray (100 sheets)3 = Internal output tray (250 sheets)Not dep
1342312547615Afi cio MP 2501LStandard Confi guration1 = Paper tray 1 (250 sheets)2 = Paper tray 2 (250 sheets)3 = Bypass tray (100 sheets)4 = Internal o
4 65712312316Afi cio MP 2001SPStandard Confi guration4Options1 = Platen cover (PN2000), or 2 = ARDF (DF2020)3 = 1 bin tray (BN2010) 4 = 500 sheet paper
Not depictedADF handleNetwork interface (DDST Unit Type G)Fax option (Type M1), or Remote fax option (Type F)Hard disk drive option (Type M1)PostScrip
186. Target MarketsDesigned to meet the imaging needs of small to medium-sized workgroups, the new products are versatile (A3 and A4 output), producti
19Sales strategies are explored below:Optimise (fl eet optimisation) Who: Major accounts, local government and commercial customers Current situati
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Machine Sales Revenue €3,120Average Monthly Volume 4,000Lifetime Service Revenue (60 months x 4000 pages x .75 cents)€1,800Lifetime Paper Revenue (60
218. Key Selling PointsEasy-to-Use Tilting colour display (SP models) Touchscreen operation (SP models) USB/SD card reader (SP models) Four li
Intuitive IntelligentControlledSecure228.1 Key Selling Points - AffordableChoice of Five ModelsAfi cio MP 2001/2501 family includes fi ve MFPs which pro
23Space SavingFor A3 MFPs, the new models are surprisingly compact, boasting a footprint of just 0.333m2. The MFPs can be positioned on a desk or, if
24Internet Fax (SP Models with Fax option)With the addition of the fax option, Afi cio MP 2001SP and MP 2501SP can be used as internet faxes. Faxes can
258.2 Key Selling Points - Easy To UseContemporary I-Style DesignRicoh’s I-Style design concept is both eye-catching and effective. The white and grey
26Colour Scanning (L and SP Models)L and SP models are confi gured ready to scan in full colour. L models include a TWAIN driver compatible with most s
27It should be noted that this feature does have some limitations. Because of the way they are compiled, some web pages cannot be displayed within the
288.3 Key Selling Points - Workfl ow Solutions (SP Models)Next Generation Controller (SP Models)Multifunctional products utilise operating systems as c
29Banner Page Print (SP Models)Using the new Banner Page print feature, a job sheet is printed at the start of the print job identifying the originato
3Contents1. Introduction2. Quick Overview3. Product Positioning4. Comparison with Predecessor5. Confi guration6. Target Markets7. Market Potential8.
309. Service and Consumables Afi cio MP 2001, MP 2001L, MP 2501L, MP 2001SP and MP 2501SP should be maintained by a trained service engineer. Like othe
3110. Specifi cationsEngine Specifi cationsMP 2001 MP 2001L/2501L MP 2001SP/2501SPFirst print speed6.5 sec 6.5sec 6.0 secEngine speed 20 ppm 20 / 25 ppm
32Copier Specifi cationsMP 2001 MP 2001L/2501L MP 2001SP/2501SPGeneralMulti copy: Up to 99 Up to 99 Up to 999Enlargement: 3× (122, 141, 200%) 3× (122,
33Printer Specifi cationsMP 2001 MP 2001L/2501L MP 2001SP/2501SPGeneralMemory: Not applicable 128 MB 1024 MBHarddisk: - 250 GB*Printer languages: GDI P
34Scanner Specifi cationsMP 2001 MP 2001L/2501L MP 2001SP/2501SPGeneralOptical resolution: Not applicable 600 dpi / 3×8 bit 600 dpi / 3×8 bitPreset res
35Security Specifi cationsMP 2001 MP 2001L/2501L MP 2001SP/2501SPAuthenticationWindows Authentication: Not applicable No StandardLDAP Authentication: N
3611. EDP CodesMachine and Option EDP Codes - Afi cio MP 2001Category Item Product Name EDP Code Must Install Cannot InstallMainframeMP 2001 Ricoh MP 2
37OI Kits - Afi cio MP 2001L and MP 2501LLanguage Description EDP Code Language Description EDP CodeEnglishOI2501LEN 983810 Norwegian OI2501LNR 983819
38OI Kits - Afi cio MP 2001SP and MP 2501SPLanguage Description EDP Code Language Description EDP CodeEnglishOI2501EN 983663 Norwegian OI2501NR 983658
3912. CompetitionFive Star AdvantagesWe have compared the specifi cations of the MFPs against the specifi cations of their closest competitors, identify
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40Model Ricoh Afi cio MP 2001L Canon iR 2520 AdvantagesFunctionalityCopierStd StdPrinter Std StdFax No OptScanner Std (colour) Std (colour)PhysicalDime
41Model Ricoh Afi cio MP 2001SP Canon iR 2520i AdvantagesFunctionalityCopierStd StdPrinter Std StdFax Opt OptScanner Std (colour) Std (colour)PhysicalD
42Model Ricoh Afi cio MP 2501L Canon iR 2525 AdvantagesFunctionalityCopierStd StdPrinter Std StdFax No OptScanner Std (colour) Std (colour)PhysicalDime
43Model Ricoh Afi cio MP 2501SP Canon iR 2525i AdvantagesFunctionalityCopierStd StdPrinter Std StdFax Opt OptScanner Std (colour) Std (colour)PhysicalD
44Model Ricoh Afi cio MP 2001SP Kon-Min bizhub 215 AdvantagesFunctionalityCopierStd StdPrinter Std StdFax Opt OptScanner Std (colour) Std (colour)Physi
45Model Ricoh Afi cio MP 2501SP Kon-Min bizhub 223 AdvantagesFunctionalityCopierStd StdPrinter Std StdFax Opt OptScanner Std (colour) Std (colour)Physi
46Model Ricoh Afi cio MP 2501SP Kyocera FS-6525MFP AdvantagesFunctionalityCopierStd StdPrinter Std StdFax Opt OptScanner Std (colour) Std (colour)Physi
47Model Ricoh Afi cio MP 2001 Kyocera TASKalfa 180 AdvantagesFunctionalityCopierStd StdPrinter No OptFax No NoScanner No NoPhysicalDimensions (HxWxD) 4
48Model Ricoh Afi cio MP 2001L Kyocera TASKalfa 181 AdvantagesFunctionalityCopierStd StdPrinter Std StdFax No OptScanner Std (colour) Opt (mono) Scan a
49Model Ricoh Afi cio MP 2501L Kyocera TASKalfa 220 AdvantagesFunctionalityCopierStd StdPrinter Std Opt Printing included in priceFax No NoScanner Std
51. IntroductionRicoh is proud to introduce a new family of black-and-white multifunctional products (MFPs). Designed to meet the document imaging nee
50Model Ricoh Afi cio MP 2501SP Kyocera TASKalfa 221 AdvantagesFunctionalityCopierStd StdPrinter Std StdFax Opt OptScanner Std (colour) Opt (mono) Scan
51Model Ricoh Afi cio MP 2001L Sharp MX-M182D AdvantagesFunctionalityCopierStd StdPrinter Std StdFax No OptScanner Std (colour) Std (colour)PhysicalDim
52Model Ricoh Afi cio MP 2001L Sharp MX-M202D AdvantagesFunctionalityCopierStd StdPrinter Std StdFax No OptScanner Std (colour) Std (colour)PhysicalDim
53Model Ricoh Afi cio MP 2501SP Sharp MX-M232D AdvantagesFunctionalityCopierStd StdPrinter Std StdFax Opt OptScanner Std (colour) Std (colour)PhysicalD
54Model Ricoh Afi cio MP 2501SP Sharp MX-M260 AdvantagesFunctionalityCopierStd StdPrinter Std StdFax Opt OptScanner Std (colour) Opt Colour scanning in
55Model Ricoh Afi cio MP 2001L Toshiba e-STUDIO195 AdvantagesFunctionalityCopierStd StdPrinter Std StdFax No OptScanner Std (colour) Std (mono) Scan an
56Model Ricoh Afi cio MP 2501L Toshiba e-STUDIO223 AdvantagesFunctionalityCopierStd StdPrinter Std StdFax No NoScanner Std (colour) Std (mono) Scan and
57Model Ricoh Afi cio MP 2501L Toshiba e-STUDIO225 AdvantagesFunctionalityCopierStd StdPrinter Std StdFax No OptScanner Std (colour) Std (mono) Scan an
58Model Ricoh Afi cio MP 2501L Toshiba e-STUDIO243 AdvantagesFunctionalityCopierStd StdPrinter Std StdFax No NoScanner Std (colour) Std (mono) Scan and
59Model Ricoh Afi cio MP 2001L Xerox WorkCentre 5020 AdvantagesFunctionalityCopierStd StdPrinter Std StdFax No NoScanner Std (colour) Std (mono) Scan a
62. Quick OverviewWhat are they and what do they do?Ricoh’s Afi cio MP 2001/2501 series comprises fi ve A3 black-and-white MFPs. Afi cio MP 2001 is a low
60Model Ricoh Afi cio MP 2501SP Xerox WorkCentre 5325 AdvantagesFunctionalityCopierStd StdPrinter Std StdFax Opt OptScanner Std (colour) Std (colour)Ph
All brand and/or product names are trademarks of their respective owners. Specifications and external appearance are subject to change without notice.
7Key selling points include:Afi cio MP 2001, MP 2001L and MP 2501L Budget priced solutions A4 and A3 paper formats 20/25 ppm productivity Singl
8Afi cio MP 2001L and MP 2501LAfi cio MP 2001L and MP 2501L are budget priced MFPs. Afi cio MP 2001L runs at a speed of 20 ppm and is equipped with a dup
9Target volumes and reliabilityMP 2001 MP 2001L MP 2501L MP 2001SP MP 2501SPAverage Monthly Volume 3,000 3,500 4,000 3,500 4,000Maximum Monthly Volume
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